PPN #32: The ultimate resource for brands expanding into retail

Hey there 👋

This may be our most exciting announcement of 2025 so far...

When we first launched The Retail Lab, we had a simple mission: create a space where emerging CPG brands could ask questions and get honest answers about retail.

But as our community has grown to over 500+ hand-selected members, I've been thinking bigger. Because let's be real: retail can be BRUTAL. And it’s not just about the wins. It’s about...

• the competition being fierce…

• the learning curve being steep…

• …and sometimes feeling like you're the only one figuring it all out.

But with The Retail Lab, you’ll have a whole team behind you—a team of service providers, investors, other founders, and industry partners alike. Think of it as your FREE retail success squad, ready to support you with resources, connections, and insider knowledge at every step of your journey.

This May, we’re launching a some exciting new initiatives to bring life to the retail success journey—and we couldn’t wait to share them with you (and yes, it will stay FREE for all)!

Here’s a preview →

Here's what's launching this May:

🤝 Monthly Mentor Matchmaking Program

We’ve purposefully made The Retail Lab an application-based community—our way of ensuring a community packed with high-quality members. During The Retail Lab application process, each member shares their specific expertise and needs. We’ll be using that info to match you with other incredible members who can help solve your specific challenges (or who need your help!). First matches will drop in the coming week—make sure you join before then!

🎙️ Expert Ask-Me-Anything Webinars

Our first webinar kicks off May 15th featuring two CPG finance experts who will tackle everything from cash flow management to navigating tariffs. Have a specific question? DM me so we can address it during the session! Sign up here.

📚 The Retail University

No more endless Googling or wondering where to find reliable retail info. We're creating a comprehensive resource hub featuring the best books, podcast episodes, recorded webinars, articles, and more—all curated specifically for CPG brands going to retail.

🏆 Weekly Case Study Spotlights

Learn from the wins AND the fails. Each week, we'll feature a real member's retail journey—sharing what worked, what didn't, and the lessons learned along the way. (We'll be looking to you for these stories—DM me if you have one to share!)

📊 Weekly Retail Rundown

Stay on top of the latest retail trends, news, and opportunities with our digestible weekly update—delivered straight to the community. No more FOMO on what's happening in the retail world.

✨ And So Much More!

This is just the beginning. We've got many more initiatives in the works to make The Retail Lab the most valuable community for your brand's retail success.

This community is built for YOU

At the end of the day, this community exists for one reason: to help you succeed at retail.

So tell me: what would make The Retail Lab indispensable to your business? What resources would help you sleep better at night? What connections would move your business forward?

Drop your thoughts in the comments, send me an email, or shoot me a DM (in the community!). I read every single message.

Quick Links:

→ Want to join The Retail Lab? Apply here 
→ Ready to take your retail strategy to the next level? Book a call
→ Have ideas for The Retail Lab? Email us

Cheers,

Caroline