PPN #29: 5 Secrets to Faire Success

Level-up your Faire profile in 5 steps

Caroline Grace
April 03, 2025 • Reading Time: 6 minutes

Hey there 👋

This may just change how you think about Faire:

Your Faire success isn't just about how many products you list. It's about how well your listings actually speak to how retail buyers shop.

I've spent countless hours inside wholesale marketplaces, testing what works and what doesn't. And guess what? Many brands miss out on MAJOR opportunities to increase their Faire sales.

Let's dive into the real, unsexy work that unlocks Faire growth 👇

The Invisible Currency on Faire: Visual Consistency

Let's get one thing straight: Faire buyers are NOT Amazon shoppers.

They're visual merchandisers and margin calculators first. They're curating a store experience – not just hunting for the cheapest price. This fundamental difference should completely change how you think about your Faire profile.

Faire Tip #1: Refresh your images regularly, but don't just copy infographics from Amazon

Many brands just list what they’ve put on Amazon and hope for the best on Faire. But that carousel of infographics you built for customers on Amazon might be hurting your sales more than you know.

The reality? Retail buyers are not customers. When a boutique owner looks at your listing, they're mentally placing it in their store. Your images need to help them visualize that placement.

Your Faire images should:

Feature consistent, bright backgrounds across ALL products

→ What a buyer thinks: Does this company have the capability to even capture and display cohesive imagery?
Show scale and size relative to other objects

→ What a buyer thinks: Would this brand’s products you fit and fit in on shelf?
Include lifestyle images that create a feeling and world around how, who, and when to use your product

→ What a buyer thinks: Would this brand’s products fit the aesthetic I’m building and the customer who shops my store?
Present a cohesive "brand block" that looks intentional when grouped

→ What a buyer thinks: how would this brand’s products appear cohesively on shelf?

✅ Action Item for You: Schedule quarterly image refreshes for your Faire listings. Use consistent lighting, backgrounds, and styling across all products.

At Product & Prosper, we built out a specific Faire Photography Package that gets you the shotes we know work (after much A/B testing!). Hit reply to learn more 📸

The Algorithm Secret No One Talks About

Faire Secret #2: When traffic drops, update your listings before panicking

When Faire traffic drops, many brands immediately resort to deeper discounts or aggressive outreach or bemusing their sales on Facebook groups (yes, I see you!). But before rushing into costly solutions, UPDATE. YOUR. LISTINGS.

Faire's algorithm loves fresh content. When you update your:

Product titles
Descriptions
Collections
Keywords
Images

...you're essentially raising your hand and saying "Hey Faire, put me back in the algorithm!"

This simple refresh can substantially impact your visibility in the Faire algorithm.

✅ Action Item for You: If your traffic suddenly drops, your first move should be refreshing your listings with new keywords, images, and descriptions before trying expensive marketing tactics.

The MOQ Mindset Shift

Faire Secret #3: Zero MOQ = Higher Sales (Yes, Really)

"But I don't want tiny orders!" I hear this all the time from brands afraid of setting a $0 MOQ on Faire.

Here's what the data shows: Brands with a $0 MOQ consistently see higher conversion rates than those with minimum orders.

Indie buyers are often risk-averse. They want to test your product in small quantities before committing to larger inventory. By blocking that initial small order, you're shutting down the relationship before it begins.

What's more valuable: a theoretical $150 first order that never happens, or a $70 first order that leads to five $200+ reorders over the next year?

The math isn't complicated. Lower your MOQ to $0 and use tiered promotions instead (5% off $100+, 10% off $250+) to encourage larger orders.

Trust me, your average first order won't tank as much as you fear, but your conversion rate will skyrocket.

✅ Action Item for You: Lower your MOQ to $0 and instead use tiered promotions to encourage larger orders (5% off $150+, 10% off $300+, etc.).

Extending Your Brand Voice

Faire Secret #4: Personalize your messaging for wholesale buyers

Faire doesn’t need to be a sterile wholesale catalog. Treat it rather as an extension of your brand.

Your brand story, values, and personality should shine through in:

Your About section
Collection descriptions
Product descriptions
Post-order communications

Remember: Retailers aren't just buying your products; they're buying your brand story to share with their customers. Give them compelling language they can use when selling your products!

✅ Action Item for You: Review all text on your Faire profile and ask: "Does this sound like us? Would I use this language on my DTC site?" If not, rewrite it to match your brand voice.

The Traffic Triple Threat

Faire Secret #5: You need multiple traffic sources beyond the marketplace

The biggest mistake I see brands make? Relying solely on Faire's algorithm to bring buyers to their profile.

The most successful Faire brands drive traffic from three sources:

Faire's internal marketplace algorithm
Direct link visits from sales outreach
Alternative wholesale channels that feed Faire

When one traffic source dips (which happens regularly), the others keep orders flowing.

✅ Action Item: Create a "direct link" to your Faire shop (Settings → Direct Links) and include it in your email signature, LinkedIn profile, and all sales outreach.

Ready to level-up your Faire presence?

If Faire isn't performing the way you'd hoped, it might be time for some expert help. Our Faire Manage service has helped brands increase their Faire sales significantly.

Quick Tips for Your Next Actions:

Audit your product images for consistency
Update your titles with fresh, trending keywords
Set your MOQ to $0 and use tiered promotions instead
Personalize your About section and product descriptions
Create and share your direct link with all sales contacts