PPN #23: Set Yourself Up for Faire Market Success in <1 Week

How to turn next week's Faire Market into your biggest wholesale win of 2025

Author

Caroline Grace
January 16, 2025 • Reading Time: 5 minutes

Hey there! 👋

If you’re a brand on Faire, listen up: The Faire Winter Market kicks off next week (January 21-24), which means it's officially time to shift from preparation → ACTION!

Quick context: Faire Market can’t be something you just wing. It’s like Amazon Prime Day: this is seriously one of the biggest wholesale marketplace sales bonanzas of the year. Last January's Market saw 26k brands connect with 57k retailers, resulting in 105k+ new business relationships. 

In other words? This is a huge chance to land new accounts and boost your wholesale revenue.

So today, I'm sharing The Prosper Lab’s (our Faire Growth Team) Product & Prosper®’s last-minute Faire Market playbook—the exact strategy that helped our clients hit $25k+ in sales in 3 days during last July's Market. 

Here's what you need to do this week →

Your 5-Day Pre-Market Checklist

Today:

1) Profile Optimization & Promotion Setup

  • Update product images and descriptions with seasonal keywords (Valentine's Day, Spring, Mother's Day)

  • Tag products as "Faire Market Favorites"

  • Create a "Best of Faire Market" collection

  • Schedule your promotional tiers:

Tier 1: 5% off (10% with Faire match) - Set at your average order value
Tier 2: 10% off (15% with match) - Set $50 above average order value
Tier 3: 15% off (20% with match) - Set $150 above average order value

2) Target Account Planning

  • Create two key customer lists:

    1. Top accounts (highest value)

    2. Haven't ordered in 90+ days with orders over $300

  • Add 50+ new leads (remember: 0% commission on first orders!)

  • Draft your outreach messages (template below)

Friday: Communication Prep

  • Schedule your email campaign series

  • Create your promotional graphics

  • Update shipping times (quick turnaround is crucial)

  • Double-check all product information

Weekend: Outreach Launch

  • Send first wave of personalized messages to top accounts

  • Post Market announcement on social media

  • Set up cart monitoring system

Monday (Market Eve): Final Checks

  • Confirm all promotions are scheduled

  • Prepare thank you message templates

  • Set up your order fulfillment system for quick shipping

Your Market Week Email Schedule

Monday (1/20): Pre-market outreach
Tuesday (1/21): Faire Market discounts are live for insiders
Friday (1/24): Final hours—don’t miss out!

Copy-and-Paste Message Templates

Pre-Market Outreach to Top Accounts

Hi [Name],

The Faire Winter Market starts this Tuesday (1/21), and I wanted to make sure you knew about our special Market discounts:

[List your tiers here]

Our [product line] is perfect for late winter and early spring. As a valued partner, I wanted to make sure you had first access to these savings.

Let me know if you have any questions!

Best,

[Your name]

Cart Abandonment Follow-Up

Hi [Name],

I noticed you were looking at [product] in our shop and wanted to reach out personally. During the Faire Winter Market happening now, you can save up to [X]% on your order. Happy to answer any questions about the product or our current Market promotions!

Best,
[Your name]

Thank You Message (Send Immediately After Order)

Hi [Name],

Wow—thank you for your Faire Market order! We can't wait for you to unpack it and hope our [product] brings as much joy to your customers as it does to us.

Your order will ship by [date]. We're thrilled to be part of your growing business!

Best,
[Your name]

Final Day Reminder

Hi [Name],

Just floating this to the top of your inbox! The Faire Winter Market ends tonight at midnight, and I wanted to make sure you didn't miss out on our biggest discounts of the season. Let me know if you have any questions!

Best,
[Your name]

Quick Follow-Up (For No Response)

Hi [Name],

Quick reminder that our Faire Market discounts end tonight! Would hate for you to miss out on these savings. Can I help you with anything before the sale ends?

Best,
[Your name]

During the Market: Your Daily Must-Dos

✅ Monitor cart activity hourly
✅ Send personalized follow-ups to interested buyers
✅ Post daily reminders on Instagram Stories
✅ Send thank you messages for every order
✅ Ship orders same or next day

The Secret Sauce: What Really Drives Sales

While the tactical pieces above are crucial, here's what really moves the needle:

  1. Personal Touch: Call your top accounts! Even a quick "heads up" about the Market can make a huge difference.

  2. Empathy First: Remember retailers are dealing with post-holiday budgets. Make your offer compelling but straightforward.

  3. Quick Response: During Market days, be ready to answer questions immediately. Speed can make or break a sale.

  4. Follow-Through: Ship fast and always send that thank you message.

Want More Support?

Looking to level up your Faire strategy beyond this Market? Our Faire Manage  service helps brands optimize their wholesale presence for consistent growth.

Here's to your most successful Faire Market yet! 🚀

Best, 
Caroline

P.S. Have questions about maximizing your Faire strategy? Hit reply—I'd love to help you prepare!

Know someone who could benefit from more retail strategy tips delivered straight to their inbox? Send them this link to subscribe!

Reply

or to participate.